Believe it or not, the first impression matters a lot. The very first thing visitors see on your website is your homepage design. If your website doesn’t look aesthetically pleasing and wow your future buyers, chances are they won’t convert.
If you want to attract more visitors and win more customers, it is crucial to implement all the essential elements that can make your home page design awesome. When you know what works best for your website and how to design a better and useful home page, you can attract more people to your site.
A professionally designed home page helps visitors to explore your site and guide them on how they can reach their desired product. If people are visiting your website for the first time, you need to help them understand what your business is all about, your company’s unique selling proposition, and the sole reason behind your business’s existence.
If you effectively communicate this information to your audience and offers an outstanding user experience, you can easily convince and convert more customers. Are you thinking of revamping your website to generate more leads and reach your sales targets? Here are a few vital home page design elements that you should implement in 2020 for better results.
Let’s get started.
Focus on Clean and Simple Design
A well-designed home page can help visitors learn about your business, products, and services by providing as much information as possible. Therefore, placing the information in the right, logical manner matters a lot. It helps visitors to explore what your website is all about and how your products or services can solve their pain points. It guides visitors were to take the next step, like visiting a product page, subscribe to your blog, download a guide, register for a webinar, sign up for a newsletter, provide their contact details and more. It also helps you provide an excellent website experience that converts your customers into repeat, loyal customers.
If you are wondering what elements you should add to your home page design to entice your visitors to stay longer and explore your website has in store for them. Here are some essential elements you should incorporate in your home page design.
A Catchy Headline clearly explains what you do and what type of products or services you offer. It must be clear and convey the message clearly.
Subheading gives you a chance to provide more details about your products or services. It can guide your users about how your products or services can solve their problems.
A Persuasive CTA acts as a direction indicator that tells your potential buyers to take action and convert. Your visitors don’t know what to do; you can effectively help them by providing compelling CTAs.
Inspiring Images that are relevant to your site can enhance your overall website appearance. Beautiful graphics can draw the users’ eyes to the site’s introduction, CTA, sing up feature, and other relevant information.
Explainer Video can tell your audience what your business is all about. Make sure your home page explainer video is concise and clearly explain the solution to the problem.
Simple Navigation shows your potential buyers where they can get the specific information they are looking for. Don’t confuse your visitors by providing too many options. Try to provide them withonly the necessary options so they can easily make an informed decision.
Features List helps your future buyers know what your business has in store for them so they can easily make a purchase. It is advised to mention all the benefits and features that can make your audience lives easier.
Trust Indicators can be user-generated content, customer success stories, quotes, customer reviews, and personalized messages of your loyal customers. Displaying these trust indicators can build trust among the audience, boost credibility and show other people that people like your brand and products.
Some Inspiring Home Page Examples
Airbnb
The home page is so clean and simple. The search form clearly tells the visitors how to book the trip. The page also offers suggestions for users; primary and secondary CTAs guides users on how to take the next step.
MailChimp
The most popular email marketing platform uses incredible graphics for their home page to draw the attention of visitors to their services.
Healthline
The educational website, whose sole reason is to provide valuable information on nutrition, health, fitness, and more. Instead of using the headline, sub-headline, and CTA, Healthline shows many article titles that help understand its audience about their site. The site’s hamburger menu allows users to easily navigate the website and choose the desired category for more information.
Skype
We all use Skype on our laptops, phones for chatting, collaborating, and talking. The homepage graphics show it clearly that Skype is compatible with all device types. The CTA button entices users to click and download Skype.
Ahrefs
The website uses beautiful and eye-catching colors to make the headline and CTA compelling. Clean background, simple typography, and impressive design persuade visitors to give Ahrefs a try and improve the rankings of their website.
To Conclude it All
Your homepage depicts the purpose of your business and how your products or services can help your potential buyers. Keeping the above-mentioned points and home page examples in mind will help you come up with a great home page design. A professional web design USi company will help you create a better and inspiring home page design that will surely attract more visitors and close more leads.
